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Next - Gen Treasure Hunt

An virtual store mini hunt game which offers to all potential customers a virtual exploration experience within Sam's Club.

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Tools
Unreal Engine4
Maya
Sketch
Photoshop
​Premiere Pro
Roles
UI/UX Design
Developer
Context
Time: Oct 2018 - March 2019
Product: PC and Mobile
Position: Product Designer

Overview

The Next-Gen Treasure Hunt is an 3D virtual store mini hunt game which offers to all potential customers a virtual exploration experience within Sam's Club.

Entry point
Redesign Treasure Hunt version 1, which was only support in-store exploration experience in 2D. Link: https://www.samsclub.com/play

Challenge

  • How to get start from scratch to build this project?

  • How to connect with backend data?

The Next-Gen Treasure Hunt's goal is to attract more members to join and shop at the Club. We plan to use Virtual reality-like technology to enable online users/potential customers ( mobile-web / pc) to have an in-club member digital experience. We are enabling a digital-to-physical experience for online users and potential customers, in doing so, providing an exceptional experience that encourages them to become our members.

Research

How VR Technology improves online shopping experiences?

VR lets customers take their shopping experience outside of the store, and VR experience is an extension of online shopping.

Example in life:

Alibaba has already embraced the concept, introducing the idea recently for "Singles Day." Shoppers could explore a virtual store, picking up and examining items in 3D before deciding to purchase them with just a look. South Korea has VR gym clothes shopping store and other VR in-store shopping experiences.

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Alibaba AR shopping store

Korea Gym Clothes - VR store

CD/Video VR Store

With over half of people suggesting that VR would change the way they shop, it seems the idea has a promising future in the world of retail.

VR tech has a vast audience that can't be ignored. It gives you a unique selling point that other competitors may be slow to adopt.

Check the Users Data:

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Virtual Reality and Augmented Reality Users in the US, 2017 -2019 Millions

VR Users (Nonheadset)

AR Users

Source from: INSIDER Intelligence

Aligning Needs and Feature Grouping

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Discussing with the product manager and aligning user needs and business goals, I did a feature grouping to guide me through the final design solution.

After all the conversations with stakeholders, I started from these points:

 

  • Which platform is better for customers(member + potential member)?

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?

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VR exploration needs more equipment (Oculus, HoloLens, or HTC Vive). However, the popularity is not high enough compared with mobile and PC.

I decided to make a VR-like first-person view exploration experience available for everyone online to engage in. At the inception phase, the customer(or player) chooses exploration products (in the future: promotion ). It indicates to the customer to get products on the list during a mini hunt, redeem with QR code ( generate code from backend system), check out, and complete the process.
 

The main goal is to encourage customers(or players) to become our members. 

Key Insights

Platform: Mobile web and PC

Content: More 3D and virtual

Design Deliverables

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Mimic The Store

Journey

STEP1

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Offering "exploration/promotion" products to select

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STEP2

Loading checklist and "store" mini-map to leading customers to explore

STEP3

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Following the sign to get all products and show detailed information regarding the goods

STEP4

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After all the exploration, customer can input their membership ID, email, or save the QR code

STEP5

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Backend system will also verify wrong/invalid member information and respond to the error message

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The backend system will verify all members information and responding to the member

STEP6

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OR customers/members only need to save the code on computer/mobile to redeem in-store to get all the discount

Demo Video

Takeaway

It's not a complete product, and it may not have done an excellent job in many details, but the overall process of the MVP product can form a business loop, meet the core needs of users, and be quickly put to market for verification. Can use this new type to attract more potential customers, new and old members can explore, and a unique possibility to keep the member retention rate.