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Sam's Club Hunt Prototype

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Tools
Sketch
Adobe Photoshop
Adobe Premiere Pro
Swift
Roles
Product Design
App Develop
Context
Time: 2019 Mar. - Oct.
Team: PM
 

Overview

Background

What is AR Hunt POC?

New Members are leaving the associates' desk, without knowing about the benefits of their membership.

A proof-of-concept to inform users about their benefits (or potential benefits) as soon as they join so that they become SPACE members.

What are SPACE members?

A member who is a: San & Go User/ Plus Member/ Has Auto-Renew setup/ has a Sam's Credit Card/ Active E-commerce User

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Projecct Goals

  • Take the associate out of the experience of informing users about Plus benefits and upgrading the membership.

  • Improve renewals by encouraging new members to become SPACE members.

  • Double scan & go and plus membership.

Previous Research

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In-Store Interview​

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User Journey Map

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Benefits Map

MVP Design

For the MVP, the PM and I decided to tackle content creation first - specifically giving Club members a short Hunt experience in the club.

( Getting familiar with the local store, showing scan & function, and displaying Plus Benefits in the Hunt app)

I kept these points in mind while designing:

- 4 categories products to present the benefits


- Showing Club member more benefits in app


- Coverting new member to a SPACE member


- giving rewards

Wireframe

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The MVP flow was first test with internal teammates and get some feedback. They love using mimic Scan & go function and random rewards part. This app needs to clearly optimize and highlight Plus membership benefits and details.

Next steps include:
- add more product feature database for seasonal promtion.
- optimized interface.
- add more products advertising area.
- convert video promotion to graphic promotion.

Iteration

Ideation Session ideas

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Other Products Examples

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Ideation

From the examples research, PM and I come out of a gamified experience where new members earn points by using benefits to earn rewards, and users/members' actions could change based on "level."

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After several team meetings, we approved using dollars instead of points to encourage members to join this gamified activity.

Take member to Scan & Go application

Prototype

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