---

Roles
Developer
UXUI

Tools
Unity
Vuforia
Maya
​Sketch

Context
Time: April 2018 - May 2019
Team: Solo Project
Developed on: Mobile

---

Overview

Augmented Reality can help eCommerce and local retailers improve shopping experience and significantly reduce returns by providing and engaging "try-before-buy" digital experience. Offering customers visualize products in real time.

---

---

---

Challenge

Using AR technology will help merchants and retailers reduce the return rate, improve customer experience, and increase customer stickiness.

---

Research

I did a qualitative observation study at the beginning of the project. During my shopping, I noticed that customers visited the jewelry and watch sections about every 15 minutes. But associates were not stationed in the area for the entire time. Electronic areas are generally arranged by brand owners to arrange specialized personnel stationed and answer. Therefore, when customers stop by the area and want to see a piece of jewelry, they need to wait or look for an associate to get help throughout the store. The time to wait is usually less than 5 minutes if the employee is not very busy.
In addition, I interviewed couple colleagues, managers and friends who go shopping at Sam's Club, and they also gave me some ideas and suggestions:
1. Interested in AR technology
2. Supporting in-store and being at home.
3. Hope to reduce return rate

---

---

Key Insights
• Improve interaction experience
• Reduce return rate
• Convenient and easy to use
• Save time ( offer in-store and offline at home)

---

Ideation

---

Considering AR technology can be targeted at different products and different ways (facial detection, object and QR code recognition)
I made a scheme, and to better understand it, I created an information architecture map to help us to understand how the AR products run into the app.

---

Wireframe:

---

There are a lot of products can implement AR function, and we can create a complete AR system in later develop. In order to show the effect of AR products, I have set the minimum value products to keep developed. So, I chose to create a short demo which focused on the watch products.

What I did later:

1. Optimize the 3D model. 
2. Set up Unity UI System.
3. Write c# sample code.
4. Link to Vuforia

---

---

Demo Video

---

Video loading will take a while, please be patient​.

---